Creating Tarot Reader Business Cards

General
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Just remaking my tarot reader business cards and I’m torn between two approaches. Should I go minimal and mysterious with just my logo and QR code, or include actual card imagery like The Moon or The Star?

I’ve been leaving them at local metaphysical shops and coffee houses, but honestly, the best response has been when I hand them out personally after mini-readings at wellness events. Added a “first reading 20% off” code that people scan, and it’s been amazing for tracking which locations actually bring in clients. Anyone else notice that fancy cardstock makes a huge difference? I splurged on the matte black ones with gold foil and suddenly people treat them like keepsakes instead of trash.

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I don’t think there are any real rules on how you should do your cards or anything guaranteed to work for everyone. I’d make something true to your service and just try to make it cheap enough to start with until you know it works.

Maybe a simple design (the QR code is a good idea) and offer a discount on the first reading and go with that. Maybe include a little bit of information (keep it light) for the main questions you get (like the type of readings or how long for how much) etc…

Keep it simple, you can see what works and update your next batch from there.

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I would 100% use some Tarot images so people can tell at a glance that you’re offering a Tarot reading. If they think your card is some generic advert, they’ll be putting it straight into the trash.

But also don’t go too overboard. You don’t want to clutter it so much that they can’t tell you’re offering readings.

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I print on the new moon. I send stuff out while the moons waxing. Its been reliable for me, but do what fits your schedule.

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I’ve been playing around with business card dimensions based on numerology. Cut mine to 3.5’ x 2’ since it reduces to 7, which matches my life path number and The Chariot card.

Started printing exactly 22 cards per batch (same as the Major Arcana) and hand them out in groups of 3 or 9.

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Anyone use disclaimers on their cards? I had to add one after a wellness center asked for it before they’d display my cards there. I just put ‘For insight and reflection’ in small gray text at the bottom. Protects everyone involved. Some readers hate the idea, but honestly it’s helped me get into more professional spaces.

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I’ve been experimenting with super minimal card designs lately. No imagery at all, just clean space. Been using soft cotton cardstock with a simple hand-drawn sigil and nothing else except a QR code. The texture of the paper does most of the work. Less visual noise means people actually focus on the reading itself. Skip the keyword boxes too. They just get in the way.

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Wait, has anyone tried scented business cards? I started spraying mine with a bit of lavender oil after someone mentioned they kept thinking about our meeting whenever they opened their wallet.

The smell thing actually works. People do this little double-take when they get the card, and apparently, it helps them remember me. I also switched to those seed paper cards, the ones you can plant.

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Heres a simple trick I use. After a quick mini-reading, I flip the card and write their anchor card (say the 9 of Pentacles) with a short one-line intention. They take it home as a little keepsake. Since I started, callbacks have gone up. I use a silver gel pen on matte black cards so it stays readable in dim light.

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Square business cards work really well for me. They’re the same proportions as tarot cards, so when I put tarot imagery on them like The Moon, it’s like giving someone a tiny reading along with my contact info. The square shape also helps them stand out in wallets since everything else is rectangular. Same way my 1960s Aquarian deck looks different next to newer decks.

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I started out charging $10 for quick readings and later moved to $60 sessions. My cards changed along the way. The first ones just had my name and contact. After a while I added a short client quote and left stacks at a couple shops. That brought more calls. Adding a QR code to my free weekly collective readings on social helped most.

People could see how I read before booking, which took the pressure off us both. The Fool on my current cards might be about me as much as the client. I price my time more carefully now, and the card is simple.

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I’ve been reading tarot professionally for about ten years, and honestly learned most of it through making mistakes. There’s already a lot of business advice in this forum from other readers, might be worth checking old posts and comments before jumping in.

When it comes to getting more clients, social media was a waste of time for me. The algorithm stuff took forever, and the market’s completely saturated anyway. Especially with people who are maybe… less experienced and giving some pretty crazy advice.

There’s this personal connection that gets lost when you’re just another account in someone’s feed. Clients don’t want some random card reader, they want someone they trust and connect with. Booking with a stranger can be intimidating, so people need to feel like they know you. Your energy, your style, what makes you want to help people through the cards.

Word of mouth and repeat clients are what actually work. The discount idea you mentioned is way too much. I’ve talked about undercharging before, but that’s a huge cut. Every time I undervalued my work, I attracted people who didn’t respect it, energy vampires and drama seekers.

Trust me, you don’t want that in the long term. Quality clients showed up when I started charging properly.

I think of tarot as a professional service. Personal service providers usually charge $1-2 per minute, depending on experience. Like massage therapists or hairstylists, they give their full attention and skills to one person at a time. Tarot’s the same.

If you’re new and still learning, sure, keep prices lower while you build experience. Get a few hundred readings under your belt. Finding a mentor or taking courses helps with credibility, too. Regular clients are good validation that your readings stand out. Ask for testimonials; they’ll show you where you’re at. But if you’re serious about going pro, charge what you’re worth.

Keep underselling and you’d make more at a regular job with steady pay. If people want experienced readers, they need to understand we have bills, too. I could go on about how intuitive work gets dismissed as ‘women’s work’ and how spiritual services are undervalued, but that’s another topic.

Point is, respect yourself and your craft first. Your time and energy have value, why give them away?

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Setting up a separate Instagram business account for my tarot work and a dedicated email for readings made my card design simpler. I kept them clean-just my logo and the business handles, not my personal info. I also added a QR code to my booking page so clients can see my reading styles and availability, then book.

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I’ve been working on my business card design and trying to figure out what different clients actually need. My older clients (50+) want the phone number big and easy to read. Makes sense. The younger ones in their 20s and 30s prefer QR codes or NFC tags that link to my website and social media. When I first started out, I put instructions on the back about how sessions work. Thought it might help nervous first-timers. Now that I’m booked up, I just have ‘By appointment, waitlist on website’ which keeps things simple.